Destino Salamanca (Destination Salamanca) is a collaboration project between the Salamanca Tourism and Communication Corporation and local travel agencies who respond to the strategic marketing needs  to consolidate Salamanca’s position as a tourist destination and improving its market positioning.
Its aim is to carry out collaboration and jointly coordinated marketing activities.

The end goal is the consolidation, sustainability and competitiveness of the tourist destination so that it is more efficient and effective in all of its activities.