Ikea chooses Plaza Mayor as the image for its 2018 catalog advertising campaign
Being part of Ikea's catalog advertising campaign represents a significant publicity boost for the city, as it is one of the printed publications with the largest global distribution
Salamanca Film Commission has collaborated with Ikea on locations, logistics, and permits
Salamanca Film Commission has collaborated with Ikea on locations, logistics, and permits
Salamanca's Plaza Mayor will become one of the showrooms for the popular Swedish furniture brand Ikea on Saturday, September 2nd. The advertising company, in charge of carrying out the work, will set up a stage in the square and invite passers-by to take photos, which they can later collect in a personalized catalog. The work is accompanied by a professional photo session as well as the recording of various shots that will use the Plaza Mayor as a setting. Once edited, several commercials will be obtained and subsequently distributed through social media.
The catalog's advertising campaign will have a very “Castilian” feel, as in addition to Salamanca's Plaza Mayor, images of Valladolid's Plaza Zorrilla, where Ikea has one of its stores, will also be included.
Being part of Ikea's catalog advertising campaign represents a significant publicity boost for the city, as it is one of the printed publications with the largest global distribution; specifically, nearly 10 million copies will be produced from this work.
It is not the first time that major brands have set their sights on the Plaza Mayor to advertise their products. Since the early 2000s, several commercials have been filmed there, including Carrefour (2006), La Caixa scholarships (2007), Antena3 self-promotions (2008), publishing houses Planeta (2006) and Santillana (2007), Sony (2008), El Corte Inglés (2009), Kalisse (2009), Limón&Nada (2011), General Ópticas (2012), Plátano de Canarias (2013), Aqua Fruit (2014), Red Bull (2014), the various tourism promotion campaigns financed by the Junta de Castilla y León and Tourespaña, and most recently, the creation of a fashion catalog for the international distribution company Cabi.
Salamanca Film Commission has collaborated with Pool Ikea on locations, logistics, and permits.
The catalog's advertising campaign will have a very “Castilian” feel, as in addition to Salamanca's Plaza Mayor, images of Valladolid's Plaza Zorrilla, where Ikea has one of its stores, will also be included.
Being part of Ikea's catalog advertising campaign represents a significant publicity boost for the city, as it is one of the printed publications with the largest global distribution; specifically, nearly 10 million copies will be produced from this work.
It is not the first time that major brands have set their sights on the Plaza Mayor to advertise their products. Since the early 2000s, several commercials have been filmed there, including Carrefour (2006), La Caixa scholarships (2007), Antena3 self-promotions (2008), publishing houses Planeta (2006) and Santillana (2007), Sony (2008), El Corte Inglés (2009), Kalisse (2009), Limón&Nada (2011), General Ópticas (2012), Plátano de Canarias (2013), Aqua Fruit (2014), Red Bull (2014), the various tourism promotion campaigns financed by the Junta de Castilla y León and Tourespaña, and most recently, the creation of a fashion catalog for the international distribution company Cabi.
Salamanca Film Commission has collaborated with Pool Ikea on locations, logistics, and permits.