Salamanca Film Comission

Salamanca Film Commission attends the first conference on Film Tourism

The event organized by Spain Film Commission in collaboration with Valladolid City Council will begin today at 10:00 AM at the Calderón theater. This Conference aims to reflect with international Film and Tourism experts on the current situation and challenges of film tourism, and to identify good practices at an international level.

Approximately 40 million international travelers chose their destination in 2012 because they were very interested after watching a movie or their favorite TV series. Therefore, tourism authorities are increasingly aware of the importance of cinema as a driver of tourism, and are trying to develop strategies both to encourage filming in their destination and to create new tourism products and promote film-induced tourism.

Precisely, the Ministries of Industry, Energy and Tourism, and of Education, Culture and Sport, have signed a protocol for cultural and tourist promotion of Spain with the aim of expanding the tourism offer to new population segments, breaking the seasonal concentration of visits, and raising the quality of demand, attracting culturally motivated tourists with greater spending capacity to boost our economy.

In this context, the objective is to promote Spain as a destination both for the filming of internationally distributed movies, series, and commercials, and for tourist visits to the cinematic locations of our country, i.e., what is known as screen tourism.

The main objective of these conferences is to analyze the importance of the phenomenon of film and television-induced tourism and to promote the creation of the Film Tourism Cluster of Spain. Specific objectives are also:

  1. Achieve a better understanding of the needs and ways to improve film tourism management.
  2. Transmit successful experiences of initiatives linking cinema and tourism, at an international level
  3. Establish exchange dynamics between the different actors of the tourism sector and the audiovisual sector involved in the development of this segment.
  4. Promote the concept of innovation in the tourism sector, trying to lay the foundations for sustainable development.
  5. Obtain valid conclusions for the Conference participants to make future proposals for the development of film tourism in Spain.