Salamanca's gastronomy, the focus of numerous television programs
Of the 500 filmings managed since 2005, the year Salamanca Film Commission began operating, more than 50 programs, documentaries, or commercials have shown interest in Salamanca's gastronomy.
In addition to national and international filmings, the City Council, through its own audiovisuals and self-produced programs, has also promoted the city's gastronomy through numerous productions
In addition to national and international filmings, the City Council, through its own audiovisuals and self-produced programs, has also promoted the city's gastronomy through numerous productions
Filming in the city has provided a significant boost to the publicity of Salamanca's dishes and products; of the 500 filmings managed since 2005, the year Salamanca Film Commission began operating, more than 50 programs, documentaries, or commercials have shown interest in the products served in restaurants, bars, and markets.
Salamanca's gastronomy has been presented in multiple ways but, perhaps, one of the most innovative has been to link it to entertainment programs where protagonists have to demonstrate their culinary skills in front of the camera. These contests fill national and international television schedules. Salamanca has hosted numerous examples: “Todos contra el Chef” (2006), presented by the late Darío Barrio and filmed in the cloister of the Pontifical University; “Una casa en España” (2007), broadcast by the Finnish public channel YLE, in which contestants, in addition to demonstrating their Spanish language learning abilities, had to face the preparation of Salamanca dishes; “24 Kitchen” (2012) broadcast by Fox International Netherlands and presented by chef Rudolph Van Ven; the Spanish “Master Cheft” (2013) and its Philippine version presented by the popular Chef Myrna (2014); the Russian “Zhanna, get as married !!!” (2015); or the most recent “Yo amo mi mercado” (2015), filmed in the Central Market and Plaza Anaya for Canal Cocina.
On other occasions, the city itself has become a contestant, competing with other tourist destinations, with gastronomy being one of the most important elements for scoring. This way, Salamanca was chosen as one of the ten most important European tourist destinations in the program, broadcast by the BBC, “Ten Best” (2005), or the city triumphed in the program broadcast by the Singaporean channel Channel U “Destinations: Most Wanted” (2008).
Cuisine linked to the province and its roads has been another strong point in Salamanca's gastronomic promotion. Pilgrim routes or roadside stops to enjoy patatas meneas or chanfaina have been reflected in various filmings. Perhaps the most striking of all was “Spain on the Road again” (2007), in which actress Gwyneth Paltrow, accompanied by fellow actress Claudia Basols, New York Times food critic Mark Bittman, and Italian-American restaurateur Mario Batali, savored dishes from Salamanca's menu. The Spanish version featured actress Ana Duato in “Un país para comérselo” (2013). The Silver Route (Ruta de la Plata) and its gastronomy have also been very important in audiovisual productions, with examples such as: “Dos millones de pasos” (2012); “España 360” (2014) broadcast by the Malaysian channel Sdn Bhd Wn; “Historia de las calzadas romanas” (2013) broadcast by the Japanese channel BS-Fuji, or productions by local companies “De la Dehesa a la Mesa” (2007) and “Alto Águeda” (2008).
Salamanca's haute cuisine has been one of the most important draws for filmings. The care that the city's chefs put into their dishes has led cameras into charro kitchens to capture the step-by-step preparation of food. The most important examples have been: “Oi Mondo Afora” (2005) where Brazilian actress Mel Lisboa received a masterclass; “Anden 8” (2007), produced by Open Circuit Televisión; “España Directo” (2009); “Voyage” (2010) broadcast by France TV1; “Beverage” (2014) broadcast by the Swiss channel S1 and, of course, Japanese interest reflected in “Un viaje Feliz” (2015) broadcast by the BS11 network.
Livestock and agricultural products and their commercialization are also part of the images captured by national and international audiovisual productions.
Markets have always been one of the key themes, as reflected in programs such as “Made in Spain” (2008), broadcast in the United States and presented by the popular chef José Andrés; “Programa de español” (2010) and “Chikyu Bus Kiko” (2011), both broadcast by the Japanese network NHK, or various videos related to learning Spanish where protagonists teach viewers how to shop.
The typical tapas served in Salamanca's hospitality establishments are one of the products that most attract the attention of foreign film crews. The British channel Channel 4, through its program Fun Tryp (2005), was the first to film them, joined by the English Simon Calder, a renowned travel journalist, in the video he recorded for The Independent tabloid (2008), in which he carried out a well-researched tapas route.
But it's not only the Anglo-Saxon world that has shown interest in tapas; different nationalities have recognized the product's quality: such as the Brazilian journalist Bruno de Luca, in his program “Vai prai onde” (2008), broadcast by the Multishow Globosat channel; the Belgian program “Reizen Lauwers. Spain Portugal Tours” (2010); the Dutch “The Netherlands” (2012) broadcast by BNN TV1, which visited various bars on Van Dyck street; the German “Euromaxx. Vida y cultura en Europa” (2013), broadcast by the DW network; the Australian “The Getaway” (2015) broadcast by the tourism-specialized channel Nine Network Australia and presented by veteran Catrina Rowntree, and once again the Japanese: “Croiseieurope” (2011), presented by Yosio Chimoto, and “Otona no Europe Machi Aruki” (2014), broadcast by BS Nippon Corporation and CS Travel Channel.
One should not forget recordings that are difficult to classify but that, in one way or another, have been a vehicle for Salamanca's gastronomy: “En Ruta con la Guía” (2005) broadcast by RTVE and presented by Begoña Mencía; the gastronomic special produced by the Brazilian channel SBT (2007); “Tiempo de viajar” (2010) presented by Esperanza Domínguez and broadcast by RTVCyL; “GEO&GEO” (2012) produced for the Italian network Rai1; the gastronomic program “Al Dente” (2012) produced by the local company Producciones Isopro, the various gastronomic videos recorded for the tourist portal Minube (2012), “45 minutos en la Plaza Mayor” (2013) or the pilot episode “Con un par” (2014) recorded by Jabuba Films.
Finally, the City Council, through its own audiovisuals and self-produced programs, has also promoted the city's gastronomy through productions such as “Salamanca Única” (2005), “Salamanca Ciudad del Español” (2009), the various gastronomic programs held at the Museum of Commerce (2007), or its YouTube channel “Salamanca para comérsela”.
Salamanca's gastronomy has been presented in multiple ways but, perhaps, one of the most innovative has been to link it to entertainment programs where protagonists have to demonstrate their culinary skills in front of the camera. These contests fill national and international television schedules. Salamanca has hosted numerous examples: “Todos contra el Chef” (2006), presented by the late Darío Barrio and filmed in the cloister of the Pontifical University; “Una casa en España” (2007), broadcast by the Finnish public channel YLE, in which contestants, in addition to demonstrating their Spanish language learning abilities, had to face the preparation of Salamanca dishes; “24 Kitchen” (2012) broadcast by Fox International Netherlands and presented by chef Rudolph Van Ven; the Spanish “Master Cheft” (2013) and its Philippine version presented by the popular Chef Myrna (2014); the Russian “Zhanna, get as married !!!” (2015); or the most recent “Yo amo mi mercado” (2015), filmed in the Central Market and Plaza Anaya for Canal Cocina.
On other occasions, the city itself has become a contestant, competing with other tourist destinations, with gastronomy being one of the most important elements for scoring. This way, Salamanca was chosen as one of the ten most important European tourist destinations in the program, broadcast by the BBC, “Ten Best” (2005), or the city triumphed in the program broadcast by the Singaporean channel Channel U “Destinations: Most Wanted” (2008).
Cuisine linked to the province and its roads has been another strong point in Salamanca's gastronomic promotion. Pilgrim routes or roadside stops to enjoy patatas meneas or chanfaina have been reflected in various filmings. Perhaps the most striking of all was “Spain on the Road again” (2007), in which actress Gwyneth Paltrow, accompanied by fellow actress Claudia Basols, New York Times food critic Mark Bittman, and Italian-American restaurateur Mario Batali, savored dishes from Salamanca's menu. The Spanish version featured actress Ana Duato in “Un país para comérselo” (2013). The Silver Route (Ruta de la Plata) and its gastronomy have also been very important in audiovisual productions, with examples such as: “Dos millones de pasos” (2012); “España 360” (2014) broadcast by the Malaysian channel Sdn Bhd Wn; “Historia de las calzadas romanas” (2013) broadcast by the Japanese channel BS-Fuji, or productions by local companies “De la Dehesa a la Mesa” (2007) and “Alto Águeda” (2008).
Salamanca's haute cuisine has been one of the most important draws for filmings. The care that the city's chefs put into their dishes has led cameras into charro kitchens to capture the step-by-step preparation of food. The most important examples have been: “Oi Mondo Afora” (2005) where Brazilian actress Mel Lisboa received a masterclass; “Anden 8” (2007), produced by Open Circuit Televisión; “España Directo” (2009); “Voyage” (2010) broadcast by France TV1; “Beverage” (2014) broadcast by the Swiss channel S1 and, of course, Japanese interest reflected in “Un viaje Feliz” (2015) broadcast by the BS11 network.
Livestock and agricultural products and their commercialization are also part of the images captured by national and international audiovisual productions.
Markets have always been one of the key themes, as reflected in programs such as “Made in Spain” (2008), broadcast in the United States and presented by the popular chef José Andrés; “Programa de español” (2010) and “Chikyu Bus Kiko” (2011), both broadcast by the Japanese network NHK, or various videos related to learning Spanish where protagonists teach viewers how to shop.
The typical tapas served in Salamanca's hospitality establishments are one of the products that most attract the attention of foreign film crews. The British channel Channel 4, through its program Fun Tryp (2005), was the first to film them, joined by the English Simon Calder, a renowned travel journalist, in the video he recorded for The Independent tabloid (2008), in which he carried out a well-researched tapas route.
But it's not only the Anglo-Saxon world that has shown interest in tapas; different nationalities have recognized the product's quality: such as the Brazilian journalist Bruno de Luca, in his program “Vai prai onde” (2008), broadcast by the Multishow Globosat channel; the Belgian program “Reizen Lauwers. Spain Portugal Tours” (2010); the Dutch “The Netherlands” (2012) broadcast by BNN TV1, which visited various bars on Van Dyck street; the German “Euromaxx. Vida y cultura en Europa” (2013), broadcast by the DW network; the Australian “The Getaway” (2015) broadcast by the tourism-specialized channel Nine Network Australia and presented by veteran Catrina Rowntree, and once again the Japanese: “Croiseieurope” (2011), presented by Yosio Chimoto, and “Otona no Europe Machi Aruki” (2014), broadcast by BS Nippon Corporation and CS Travel Channel.
One should not forget recordings that are difficult to classify but that, in one way or another, have been a vehicle for Salamanca's gastronomy: “En Ruta con la Guía” (2005) broadcast by RTVE and presented by Begoña Mencía; the gastronomic special produced by the Brazilian channel SBT (2007); “Tiempo de viajar” (2010) presented by Esperanza Domínguez and broadcast by RTVCyL; “GEO&GEO” (2012) produced for the Italian network Rai1; the gastronomic program “Al Dente” (2012) produced by the local company Producciones Isopro, the various gastronomic videos recorded for the tourist portal Minube (2012), “45 minutos en la Plaza Mayor” (2013) or the pilot episode “Con un par” (2014) recorded by Jabuba Films.
Finally, the City Council, through its own audiovisuals and self-produced programs, has also promoted the city's gastronomy through productions such as “Salamanca Única” (2005), “Salamanca Ciudad del Español” (2009), the various gastronomic programs held at the Museum of Commerce (2007), or its YouTube channel “Salamanca para comérsela”.