Tourism is a constantly evolving, and must adapt itself to the changing social reality. Consequently Salamanca encourages the use of knowledge and research to be able to continue to provide travellers who visit Salamanca with everything they might need. The Tourism Observatory is a tool that serves to both manage scientific information about the city’s tourism and to provide an objective analysis for public and private organisations working in this sector, so that they can make decisions concerning planned activities based upon solid scientific foundation.